A successful online strategy starts with the right selection of products and services.
Web Design
Having a website that is eye catching with a concise message is key. This is your business digital property is in many ways similar to your physical property. It should be clean and welcoming to potential customers. Search engine optimization ensures that your site is more likely to be exposed to your target market.
Customer Satisfaction Surveys
Understanding your target audience is crucial. A well constructed survey will provide you with the insight to move on key projects or initiatives or to amend products and services.
Net Promoters Score
Engaging the customer goes beyond sending out marketing material and exchanging cash for goods and services. Ensuring customer loyalty and building a long-term affiliation requires an insight into the customer experience of the product and service. Net Promoters Score is a well-established tool for measuring the future prospects of your product or service.
Email communication
From the first email enquiry the customer sends from the site to concluding the sale and thanking the customer the business, communication is important and should form part of the communication plan.
SMS communication
SMS is an effective way to inform the customer of milestones during the production process or sending short informational content. However, it is not an effective two-way communication tool and lack rich electronic media capabilities. However, a different reply channel can be embedded to facilitate two way communication.
Reporting
Have all your important business info at the tip of your fingers any time of day. Data displayed in easy to consume graphical views. Ability to make decisions quicker and easier based on live data reporting.
Social Media
Social media has become a key part of the overall communication channels available to businesses. Many large businesses have many people employed specifically to service this channel. In many instances its used as an entry point for communication but the extended conversation is often transferred to a different channel.
Automation
Anything from online registers, booking forms, order forms, literally any process that was traditionally paper based can be automated online.